Recognizing Your Customer’s Purpose is Key to Growth

Recognizing Your Customer’s Purpose is Key to Growth

No matter how big your business is, you need to know the secret formula to creating lasting success and boosting revenue. Many business owners and managers struggle to understand the most elusive metric that can have a huge impact on their sales. 

Customer purpose (including your buyer’s intents, needs, questions, or desired outcomes) is something that absolutely cannot be ignored if you hope to sustain a healthy and thriving business. For those who aren’t sure why it matters or how to go about achieving this goal, our breakdown will help give you some insight. 

Why Customer Purpose Matters

While companies must express their purpose for being in business, the customer’s purpose may make the biggest impact on performance. A company needs to have answers to the most common questions and concerns presented by the end-user. 

What do they want? What do they truly need? What can you offer them that sets your business apart from your competitors when it comes to your goods and services? 

If you want to stand out in the market, it is essential to leverage digital marketing tools to give customers the experience they crave. A customer experience agency can help bridge the gap between where you are right now and where you want to go. This is why investing in services with an agency can give you a better return on investment

Customers shop with a purpose in mind, regardless of what they are buying. The products and services they use must align with the purpose they hold in their minds. When it does, the business that is able to meet these needs earns a reward: 

  • Revenue
  • Loyalty
  • Advocacy
  • Lifetime value

Companies should be designing their experiences around the purpose that their customers have in mind. The rewards for doing so are numerous. If your business fails to align itself with consumer purpose, you may struggle to reach your goals financially and otherwise. 

Create an Experience

Once you have the customer’s purpose in mind, it is time to revamp your approach to create a user-friendly experience. Customer experience goes beyond the general categories that many companies consider, such as your web design, customer service, accessibility, and credibility.

The real measurement of a successful customer experience is how your consumer reacts to what is presented to them. As they follow their purpose to your storefront (online or otherwise), they need to know how your services align with their needs.

Understanding their purpose and motivation is essential to creating a well-rounded customer experience. When done correctly, customers should experience an emotional reaction to the shopping experience. Popular emotions you should be looking for include excitement, joy, and even confidence that they made the right decision. 

Shopping with you should give them peace of mind about their goals, the item they purchased, or the services you promise to provide them with. 

Keep in mind that customer service is still a crucial factor. After all, 96 percent of consumers say that customer experience is important to their brand loyalty. 

While the look and feel of your website may be important, it comes second to helping your customer achieve their purpose. You can keep your mission and goals in mind while also working to optimize your conversions. The two must go hand-in-hand for ultimate success.

Hiring a Customer Experience Agency

If you want to maximize your sales and revenue, customer purpose is the key to your company’s growth. All businesses should be paying attention to their customer’s needs and desires when creating their overall experience. A customer experience agency can help to boost your ROI. 

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.