How a Lead Gen Digital Agency Can Grow Your B2B Business

How a Lead Gen Digital Agency Can Grow Your B2B Business

If your B2B organization has been consistently struggling to generate leads, then it may be time to leverage outside resources. Working with a lead gen digital agency can drastically improve the ROI on your marketing. These firms specialize in providing businesses with custom lead generation campaigns that work.

In order to help you make your decision, Insights ABM has created this simple guide to lead generation agencies. In it, we’ll review some basic types of leads and highlight the ways that our pros can help your B2B business grow.

Essential Components of Lead Generation

Without understanding the essential components of lead generation, it can be challenging to create a winning formula for connecting with prospective clients. The top lead generation strategies include:

If your lead generation strategy is lacking any of these components, you should strongly consider partnering with a lead gen digital agency.

Common Types of Leads

Leads can be categorized in many different ways. However, we recommend using universally accepted categorizations to start. This makes it easier to share information with your lead gen agency and reduces confusion among your in-house staff. 

Some of the most common lead categories include:


Market-qualified leads (also known as MQLs) are prospects that are ready for additional advertising materials but are not quite prepared to make a purchase. 

MQLs are strong prospects that require a little more lead nurturing. With the proper motivation, MQLs have a high chance of becoming valued clients.


Sales qualified leads (SQLs) are prospects that are ready to speak to your sales team immediately. They are one strong sales pitch away from purchasing your services. 

SQLs should always receive immediate attention as they have the greatest chance of becoming recurring clients.

Unqualified Leads

An unqualified lead is a prospective client that is not even close to making a purchase. Some unqualified leads are simply not a good fit for your organization’s services and should be discarded. Others should be recycled and targeted with your next round of advertising. 

Candidates for recycling may include clients that are currently locked into contracts that they are unable to cancel at this time.

Acquiring Prospects With a Lead Gen Digital Agency

When you partner with a high-quality lead gen digital agency like Insights ABM, they will implement proven tactics to help you draw in more prospects. 

Our methods include:

Implementing Automation

Automation reduces wasted time and resources. By automating redundant processes, we can help your team improve conversion rates and reduce its overall workload. Your sales team will be more productive, less stressed, and eager to provide your clients with world-class service.

Refining Your Marketing Strategy

If your lead generation efforts are lagging behind, there is a good chance that you are not active on the right channels. 

When you partner with Insights ABM, we will assess your current marketing strategies and refine them as necessary. We will make sure that you have a strong presence on top B2B social platforms like LinkedIn and Facebook.

Follow the Data

In addition to refining your marketing strategy and implementing automation, our lead gen tactics revolve around following the data. We will review key performance metrics in order to assess the effectiveness of your lead generation efforts. We will make sure that your strategy can be agile and nimble so that you can capitalize on trends in the B2B industry.

Ready to revolutionize the way that your organization generates leads? If so, then you need to partner with an innovative lead gen digital agency like Insights ABM. Our pros will implement a marketing strategy that produces real results!

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.