Guest Posting: A Must for Your SaaS Company

Guest Posting: A Must for Your SaaS Company

Have you been pumping out multiple blogs every single week, only to find that you are still stuck on page 2 of the Google search results? Are you struggling to increase the visibility of your SaaS site, even after leveraging all of the SEO tricks you have up your sleeve?

While we understand your frustrations, there is a good chance that the perfect solution has been right in front of you the entire time. Yes, the best way to enhance your SEO rankings and break out onto page one of the Google search results is to write more blogs. But there’s a component you just might be missing.

These blogs are not going to be posted to your site. Instead, they are going to be published on other pages. How? You’ll be using them as guest posts, which is an important way to earn backlinks.

Guest posting is just one of the strategies that Insights ABM, Dallas’ top SaaS performance marketing company, uses to help our clients. When used properly, guest posting can improve your brand awareness and drive more organic traffic to your site.

What Are Backlinks and Why Do They Matter?

A backlink occurs when content on another site includes hyperlinks to pages on your website. 

High-quality backlinks are one of the top two ranking criteria used by Google’s algorithms. Backlinks have been an extremely important ranking criterion for several years now. 

Unfortunately, obtaining backlinks organically can be quite challenging, which is why guest posting is such a valuable tactic.

The Importance of Guest Posting

Guest posting happens through a mutually beneficial agreement between your SaaS brand and another site that operates in a related industry. The partner site gets free blog content and you earn the opportunity to include links to your pages. You can even link to pages that normally wouldn’t earn backlinks, like your product pages.

While the guest posting partner will allow you to put links in the blog, there are generally limitations specified upfront. Usually, you will be restricted to only using a few links (so it is important to use them wisely). 

In addition to a product page, you should also backlink to some of your highest-performing content. This may include your landing page or some educational content that you have recently released.

How to Obtain Guest Posting Opportunities

Now that you understand the value of backlinks and guest posting, it is time to seek out a few opportunities to publish your blog content on other websites. There are several ways to find quality guest posting opportunities, which include:

Google Searches

The most straightforward way to seek out guest posting opportunities is through Google. However, you need to make sure that you are searching for the right terms. 

A few examples of key phrases that you should search for include: “submit an article,” “suggest a post,” or “write for us.” Browse through the results and look for websites that are relevant to your specific place within the SaaS industry.


Reach out to other organizations that you have worked with in the past. Ask them whether you could publish a few blogs on their platform. Allow them to do the same on your site. That way, both companies can improve their SEO rankings and acquire several high-quality backlinks along the way.

Search Social Platforms

You can also browse top social platforms for guest post opportunities. Use similar key phrases as the ones outlined above. These terms work on top social media channels like LinkedIn, Facebook, and even Twitter.

Insights ABM, the Premier SaaS Performance Marketing Company in Dallas

If you are not confident in your ability to craft clever blog content, the creatives at Insights ABM can help. We can identify high-quality guest posting opportunities and produce 100% original content for your SaaS company. 

Together, let’s make your marketing efforts reach new heights. Give us a call today!

Joe Cantu

Joe is a digital marketing strategist and media buying/planning leader with 13+ years of expertise in marketing strategy and program management, omnichannel campaign delivery, brand building, data analytics, and customer experience/UX optimization. He has helped drive growth for industry-leading clients, including F500/F100 firms.