All You Need to Know About Performance Marketing

Performance
Marketing

With performance marketing, instead of paying for
impressions, you pay based on measurable results like leads
or sales. Whether you’re new to performance marketing or
looking to sharpen your strategy, our free ebook will help
you drive better results.

Guide from Insights ABM

Our Performance Marketing Services

Our Performance Marketing Services

With performance marketing, personalized messaging, direct impact measurement, near-time optimization, and automation combine to drive
conversions and purchases. Companies report marketing efficiency gains of up to 30% and incremental top-line growth of up to 10% without increasing
the marketing budget by implementing performance marketing strategies.

With performance marketing, personalized messaging, direct impact measurement, near-time optimization, and automation combine to drive
conversions and purchases. Companies report marketing efficiency gains of up to 30% and incremental top-line growth of up to 10% without increasing
the marketing budget by implementing performance marketing strategies.

User Icon

Audience

Clearly understanding the target audience, their goals, and needs

Paper Document Icon

Context

Buyers are researching at different times & locations, so campaigns that will appeal to them in a variety of contexts are a must

Pencil Icon

Creativity

Messaging must be engaging & encourage a next action a website visit, lead submission, demo, or sale

An Icon of Sort

Measurement

Continually tracking and analyzing campaign performance & optimizing towards what is performing best

BY THE NUMBERS

Performance Marketing Trends in 2023

BY THE NUMBERS

Performance Marketing Trends in 2023

0%
Of marketers now allocate ad budget to search, social, display, and remarketing ads
0%
Of medium to enterprise-sized businesses run ongoing pay-per-click campaigns
0%
Of marketers experienced best-in-class results from performance marketing
0%
Of marketers say their dedicated performance marketing budgets will be increasing over the next 12 months
Star icon
The Upsides of
Star icon
The Upsides of

Digital Performance Marketing

Digital Performance Marketing

Unlike traditional forms of advertising, when you choose to use performance-based marketing strategies, a digital performance marketing agency will provide you with the following insights on your campaigns:

Three Coworkers collaborating in the office

1

Analytics

Know exactly who is clicking on your ad

2

Targeting

Guide current and future campaigns to people who are most likely to respond

3

Immediacy

See ad performance in real-time

4

Payment Upon Results

Only pay for actions – leads, content downloads, sales – that matter to you

Three Coworkers collaborating in the office
Business Man Typing on a Laptop

Once you have defined your goals, the next step is to determine the type of campaigns to use. This is highly dependent on the type of business being advertised and the demographics that are being targeted. Data and audience background should be collected ahead of time, since it will all be used to guide campaign development. Here are some of the most common performance media options:

Different Kinds of

Performance Based
Marketing Strategies

Performance Based
Marketing Strategies

Paid Search or Paid Social

Influencer or Affiliate Marketing

Email Marketing

Native Advertising

Business Man Typing on a Laptop

157,164

valid leads driven for our clients across all industries in 2022

$93,591,569

in verified sales revenue generated for our clients in 2022

Performance marketing that drives revenue.

Our performance marketing guide will help you:

  • Understand what performance
  • marketing is and its benefits
  • Learn performance marketing strategies
  • Implement best practices for successful campaigns

DOWNLOAD THE FREE GUIDE

Download our comprehensive guide on how you can use
performance marketing to reach your business goals.